Home Vision and Mission

Oromia Tourism CommissionOTC

Featuring Oromia as top tourist destination in Ethiopia.

SUPERHEADLINEVision

In collaboration with stakeholders and partners, OTC exists to achieve the featuring of Oromia as top tourist destination in Ethiopia.
  • Achieving this mission first and foremost entails that OTC see to it that every effort is lead and managed intelligently by aligning sustainability and hospitability consistent with the Government’s socio-economic development priority;
  • Achieving this mission demands sourcing and placing human resource with highest possible calibre having the right attitude and values aligned with OTC values and that they are supported by enabling and empowering organizational structure, policies and processes as well as transformative leadership fit for the purpose while respectful of principles governing every public servant of the land; and
  • As achieving this mission means contributing to our mission in tangible terms, our behaviour, decisions and actions, shall be host community centred and youth focused. This will be measured in terms of the number of benefits, considered from and within the total value of the relevant tourism value chain(s), that accrues to host communities and their youth members. This will also require us to work towards and with responsible tourism actors across the value chain.

SUPERHEADLINEMission

In collaboration with stakeholders and partners, OTC exists to achieve the featuring of Oromia as top tourist destination in Ethiopia.
  • Achieving this mission first and foremost entails that OTC see to it that every effort is lead and managed intelligently by aligning sustainability and hospitability consistent with the Government’s socio-economic development priority;
  • Achieving this mission demands sourcing and placing human resource with highest possible calibre having the right attitude and values aligned with OTC values and that they are supported by enabling and empowering organizational structure, policies and processes as well as transformative leadership fit for the purpose while respectful of principles governing every public servant of the land; and
  • As achieving this mission means contributing to our mission in tangible terms, our behaviour, decisions and actions, shall be host community centred and youth focused. This will be measured in terms of the number of benefits, considered from and within the total value of the relevant tourism value chain(s), that accrues to host communities and their youth members. This will also require us to work towards and with responsible tourism actors across the value chain.